We help start-ups and growing businesses to eliminate strategic uncertainty and build brands that make it easier to sell, stand out and scale up.
We have a solution ready for the moment you’re going through:
“I have an idea and I want to turn it into a business.”
“We are still defining our business model and do not have an allocated budget.”
“We’re generating revenue and gaining traction, but our brand no longer reflects our credibility or international standing.”
“We have a market-ready product or approved investment and need a strong brand to launch.”
“The company has changed its team or internal structure.”
Reaserch
Through a range of activities and investigations, we begin by uncovering the who, how, where, why, what for and for whom of your brand. We analyse its context, its industry, its objectives, what the founders have to say, its competitors and its target audience.
Deliverables: SWOT analysis + Competitor analysis and benchmarking + Audience analysis.
Brand strategy
We then define the solid foundations that every company must have in order to understand its business, its value to society, its future corporate decisions, how it stands out from the rest, its product portfolio and how it will present itself to the world.
Deliverables: Corporate Identity (Mission + Vision + Brand Concept + Purpose + Positioning + Values + Personality Traits + Narrative Framework).
Naming
If necessary, we’ll create the perfect name for your brand – one that’s memorable, genuinely available in your market, reflects your identity and resonates with your audience.
Verbal identity
Next, we give the business a voice. We establish how that personality will be expressed in its communications to reach the audience (and the in-house team) in the most effective, human and engaging way: how it speaks, which terms it uses (and which it avoids), what messages it should convey, which communication strategies suit it best, what kind of content it needs to create, how it ensures consistency across all channels, and so on.
In this way, the entire company (from the director to the junior copywriter) uses the same key messages, eliminating commercial contradictions.
Deliverables: Tone of voice + Tagline (main slogan) + Manifesto + Communication archetype + Discourse guide + ©prompt Nogahl (so that any AI agent can think like your brand).
Visual identity
We translate the strategy and all this symbolic significance into a premium, clean design system that meets international standards.
Deliverables: Main logo and secondary versions + Colour palette + Typographic system + Art direction for photography/images + Iconography style + Communication materials.
The definitive guide
We pack your entire brand universe into a format that’s portable, easy to use and clear to understand for any member of your team.
Deliverables: Digital Brand Book + Final files.
Extra services
Brand consultancy
One-to-one (or one-to-team) consultancy with Nogahl’s director, to support business decisions, team organisation and internal dynamics, in line with the company’s identity.
Website development
Most of the time, the first contact with the audience. We developed it by making sure that the usability is appropriate for your audience and to optimally represent the brand.
Pitch deck
The presentation summarising your business, value proposition, market analysis and product. An essential communication tool for entrepreneurs and investors.
Product-Brand Integration
We align your product’s functionality, design and user experience with your brand identity, creating a seamless, consistent experience that builds recognition, trust and loyalty.
Audiovisual identity
- The manifesto turned into a corporate video to bring your team and your audience together.
- Animated logo for use in various visual formats.
Sonic identity
- Creation of an audio slogan.
- Musical identity: perfect for your business, to match your brand identity and the content you’ll be creating.
Content creation
From tweets to audiovisual content, all crafted in line with your brand guidelines to ensure consistency across channels.
Social media management
Your social media profiles managed with consistency, synergy, responsibility, and the practical creativity that sets us apart.
Build Your Brand
Using the same tools, expertise and workflow that large companies employ to create their commercial powerhouses, we support innovative and visionary individuals in transforming their ideas into strong, market-ready brands that are set to change the world.