Latest posts
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MIMAI: from a photography idea to a brand ready to launch
Project scope: End-to-end branding, including naming.Services: Research, brand strategy, naming, verbal identity and visual identity. The context MIMAI began with an idea and a passion for newborn photography. The founder had a clear interest in the kind of photography she wanted to pursue and was ready to start building her business. At that stage, the…
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Arcor: bringing an employee programme to life through creative campaigns
Project scope: Internal campaign development and creative content.Contribution: Campaign concepts, content creation and participatory activities. The context As part of a project led by EHYLAG, Arcor sought to introduce an existing employee evaluation programme through a renewed internal campaign. The programme’s visual direction had already been established, including work by a renowned Argentine illustrator. The…
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Allianz: bringing a global brand voice to Latin America
Project scope: Regional verbal identity adaptation and campaign copywriting.Services: Verbal identity, slogan adaptation and regional campaign content. The context As part of a project led by EHYLAG, Allianz needed to adapt its renewed brand identity and global slogan, Those who dare, for Latin American markets. The challenge was to preserve the spirit of the global…
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AbbVie: bringing an internal programme to life through branding
Project scope: Internal branding, naming and launch campaign content.Services: Naming, verbal identity and content creation. The context As part of a project led by EHYLAG, AbbVie’s Argentine affiliate sought to give a renewed identity to an existing employee programme bringing together benefits, workplace culture and employee evaluation. The programme already had a role within the…
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Lucky Lion: making electric mobility desirable
Project scope: Verbal identity, campaign concepts and launch content.Service: Verbal identity and campaign ideation. The context In 2016, Lucky Lion was already established in Argentina as a company selling electric motorcycles. At a time when electric vehicles were still relatively unfamiliar to the local market, the brand had an opportunity to shape how people perceived…
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Get The Look: giving a beauty brand a broader voice
Project scope: Verbal identity within an end-to-end rebranding project led by FutureBrand.Service: Verbal identity. The context As part of an end-to-end rebranding project for Get The Look, Farmacity’s makeup brand, Nogahl was selected by FutureBrand to contribute its verbal identity expertise. The project aimed to evolve a brand whose appeal was largely associated with affordability,…
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AP Biotech: giving a brand a clearer voice
Project scope: Verbal identity within an end-to-end rebranding project led by FutureBrand.Service: Verbal identity. The context As part of AP Biotech’s broader rebranding, led by FutureBrand, Nogahl collaborated on the verbal identity component of the project. AP Biotech is an Argentine company providing technology, equipment and solutions for laboratory research and diagnostics. As the business…
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Farmacity: finding the voice of everyday products
Project scope: Verbal identity as part of an end-to-end rebranding project led by FutureBrand.Service: Verbal identity. The context As part of an end-to-end rebranding project for Farmacity’s own-brand product range, Nogahl collaborated with FutureBrand as the verbal identity specialist. Farmacity is a major Argentine pharmacy and drugstore retailer, serving consumers across a wide range of…
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Kunveno: building a new identity around the power of creative expression
Project scope: End-to-end branding + NamingServices: Research, brand strategy, naming, verbal identity and visual identity. The context Kunveno was created to give a new identity to an established theatrical education initiative entering a new stage. With an existing operational foundation, the project was ready to resume its activities in Canning, Argentina, in a new location…
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ProCom Health: turning a practical solution into a brand ready to grow
Project scope: End-to-end branding, website development and pitch deck.Services: Research, brand strategy, verbal identity, visual identity, website development and pitch deck. The context ProCom Health began with a practical understanding of a problem faced by healthcare practitioners: managing the compliance responsibilities that come with delivering care. Its founder knew this reality first-hand, working as a…